Overcoming Challenges In theory, anxiety and resistance should be lessened by the participatory, utilization-focused evaluation approach and mitigated by a focus on evaluation as dialogue and learning, rather than on judgment and accountability. Treating evaluation stakeholders respectfully, in a way that protects their dignity, will also help to lessen anxiety. Step 2 Define the Communication Purpose Once the challenges are identified, the next step is to define the purpose of the communication. How can you best meet stakeholder and other audience needs? First, identify stakeholder and audience needs and then match those needs with the appropriate communication and reporting strategies. Think about why you are communicating with the stakeholders and what you want to communicate. Review the evaluation purpose from the scope of work and consider the expectations that stakeholders express. Then, answer the questions below for each individual or group of stakeholders.
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